Article Marketing And Its Impact On The Internet
Article marketing is really a form of promotion that uses a “soft sell” approach to generating publicity. Rather than outright ballyhooing a product or service, article marketing mentions it in passing, casually and often briefly at that.
In this way, the potential customer’s likely well-developed resistances against being pitched to, being sold to, may be overcome – or, more to the point, entirely avoided, for the resistance never has the chance, a cause, to be raised in the first place.
That’s how article marketing works, by appearing to be something other than a sales pitch. And in fact, the very best examples of it are truly articles, with helpful data presented in an engaging manner.
They’re indistinguishable from any other article in newspapers or magazines (or spots on television and radio, for that matter; despite the name, “article” marketing takes place on those media, too, as well as the internet) except for that previously mentioned small casual mention of the company that is really being promoted.
For example, during tax season, a financial advisor or your local accountant may pen an article on new changes in the tax laws governing refunds. This is timely information that a magazine would love to present to its readers. Now by allowing the financial advisor to write the article, the newspaper gets free material, free content, always a precious commodity for those in the media. But the accountant gets free exposure, free publicity for his or her company.
And here’s the key: that publicity is constructive. Readers benefit from the information provided, and are in a positive frame of mind as a result. Individuals in a good mood are a lot more likely to buy – this is a proven fact. So guess who they’re likely to think of when it’s time to get their taxes done? Unless they currently have a family accountant or the like, people are likely to keep in mind that helpful man or woman who had already made a positive impression on them with helpful timely information.