It doesn’t often make sense. However it certainly makes a lot of money! It’s called Twitter, and it’s taken the world by storm. And all it is is 140 characters of text. About what you had for lunch. What you’re doing now. What’s on your mind, what’s on your body, what’s in your stomach. That’s essentially what everyone seems to use it for.

Well, not simply anyone, and maybe not you particularly. However celebrities have quite a lot of followers following them around over the various Twitter software installed on numerous smartphones. All in all, celebrities and mere mortals alike, some sixty-five million “tweets” are sent each day by 190 million users. Twitter has frequently been on the news, with a few of the most well-known cases involving people held against their will managing to effect their own rescue by tweeting to their followers who in turn contact the authorities for them.

Therefore it can be handy. However for the most part, it’s really a way to keep in touch without getting engaged in actual conversations. In this regard, the service has come in for a great deal of criticism by cultural observers. In the end, doesn’t such superficial intimacy smack of narcissism? Why should family and friends go through your daily minutiae? Will you call them up to tell them about what you’re having for lunch? Then why would you use Twitter software for the same ends?

Then again, if you happen to be the type of person who leads a more-interesting-than-average kind of life – if you happen to be a celebrity – you will likely have a ready audience for the tweets you can manage. And, as with most things on the internet, you will find people from the marketing department busy figuring out how money can be made from such a state of affairs.

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