Guerrilla Marketing Around Lafnac Digital Computers
An old-style Ny electronics store like Lafnac Digital Computers is definitely an easily recognizable part of city lore. Based in the heart of Manhattan, just off its world-famous theater district, Lafnac provides services generally to tourists, as might be imagined. However only a short distance away on the streets of Times Square, tourists are treated to some real sleight-of-hand, performed by highly telegenic and personable young men and women who pose as happy couples in need of help taking a photo!
It’s called guerrilla marketing and it’s really sheer inspired genius. The very interesting young couple are actually employed to demonstrate the latest electronics to people, only in the guise of aiding them take a picture with their camera or cellular phone. By simply explaining how to work the gadget, they are in effect marketing the item to unsuspecting would-be consumers – because of course only the most positive impressions are made!